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Oh HELLO there.

SoFur is a passion project that was inspired by my fur baby little Pixie.

We love to take our Pixie wherever we go. Once we went on a holiday to Jervis Bay we had to pack her bed in the car and also have a separate car booster which was a bit chunky so I thought " Wouldn't it be nice to have a product that can do both and easy to bring along? Something practical, safe, stylish and have the BRAG right cus I do love to show off 😝

After months of researching I found someone who can help me create a portable dog car seat that can be converted into a comfy bed. We got 6 prototypes made, did a "Survey Pawty" which 14 pawrents and 12 fur babies came to try out our dog travel beds and gave us their feedback so we can create the ULTIMATE travel bed for your fur babies🐾


We now have 2 final designs with us in Sydney so make sure to get our 2 in 1 Dog Booster Seat & Travel Bed for your fur babies today.


Every product purchased we will donate $10 to Sydney Dogs and Cats Home.


Pixie + Sekha💕🐾